E-mail Marketing »

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Direct Email Marketing Strategy for you!

Even in a spam-polluted the online world, email marketing still works. You just have to do it well, and we can help you do just that.

Best practice email marketing harnesses the power of the Internet to create and nurture individual relationships. It lets you stay in contact with your audience rather than wait for them to get around to contacting you.

We can design your Direct Email Marketing Strategy for you that will reach the most highly concentrated user group available while prompting high conversion to your end goal.

Successful E-mail Marketing requires an all-inclusive solution.

Campaign Management

We offer a full-service email campaign administration. Before a prospect or customer ever receives an email, strategic planning is conducted to ensure the message is read and understood. Strong and relevant creative is necessary to increase response rates, while a solid technology platform is required to generate meaningful data for analysis.

Strategic Planning

The campaign development process begins with a strategic planning phase to gain insight into appropriate messaging, and offer creative treatments based on target profiles.

Media Buying

Whether an integrated component of the Strategic Planning phase, or a stand-alone service, Pledia has the necessary experience and connections to acquire highly targeted lists and negotiate the best possible price.

Creative & Production

We develop creative treatments and produce email messages based on existing identity and content. If existing identity or style guides are inappropriate or inadequate, we have the capability to develop completely new creative from scratch.

Distribution & Tracking

Email messages are produced and uploaded into the system for distribution. Our tracking capabilities include: the number of emails sent/received, open/read, click-throughs, bounces, unsubscribes and forward-to-a-friend.

Reporting & Analysis

Once a campaign is accomplished, we will develop an outline report including overall outcomes, remarks and recommendations for future communications.