Search Engine Advertising »
They search… you sell!
Face the Search Reality
Search Engine Advertising is a powerful channel and should be a core component of any online marketing program and strategy.
If over 70% of all online activity involves using search engines to look specific products, services and company-oriented information, we employ the explosive growth as a tool to increase your brand and market visibility and to translate that into time-efficient and cost-effective acquisitions, based on performance advertising methods. Not just one-off, but on an ongoing strategic basis.
Embrace a new paradigm
"If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think search."
David Ogilvy by Pledia
Location. Location. Location.
It’s as important in cyberspace as in real estate; maybe more so. If your customers can’t find you, they can’t buy. Search Engine Advertising quickly puts your company on the busiest corner in town, swings open the door, and shouts, “Come in and buy!”.
Successful Search Engine Marketing requires an all-inclusive solution.
We provide the most comprehensive and sophisticated Search Engine Advertising solutions in the business. We provide a customized solution that will meet your needs, and your budget, from a provider you can trust.
Pay Per Click Advertising
We specialize in generating highly qualified leads, growing online sales, increasing conversion rates, optimizing cost per click (CPC) campaigns, reducing cost of customer acquisition (CPA), and maximizing return on investment (ROI).
We manage keyword programs to metrics outlined by your business needs. Keywords are added on a daily, weekly or biweekly basis depending on performance, with the goal of sending high-quality, converting traffic.
Test, Measure, Scale
Our in-depth research will supply you with the right keywords, the ideal search engines, and the proper placement to fit your budget.
Our services include keyword research and evaluation, budget allocation, ad copywriting, landing page optimization, strategy, tracking, reporting, analysis, and Bid Management.
Know which paid keywords convert to sales and optimize ROI on advertising investments with Yahoo!, Google and any other paid search engines.
Paid Listings Feeds
We can take a structured set of data that describes all the products and services available for sale on your Web site, and then we manipulate the data feed to transform, optimize and deliver feeds for multiple Search Engines. This means your listings appear in algorithmic, non-paid results.
Data feeds get your pages and/or products listed in search engines, shopping comparison engines and affiliate Web sites. Our solutions enable you to maximize the power of a data feed by expanding reach and improving relevancy as new distribution opportunities emerge every day.
Feed management provide a great addition to your organic or PPC campaigns, ensuring complete coverage.
For both Consumer and B-to-B campaigns, we'll bring you high rankings, qualified leads and proven, measurable results with an optimized mix of search engine traffic.
The Pledia contribution does not stop there-we will continue to work with you to purify your “Search campaign” as technology and requirements continue to evolve.
We will monitor the success of Search Engine Advertising Campaigns and suggest new ones as your business grows. Your roadmap to Search Engine Advertising success begins with Pledia.
- Online Lead Generation
- Search Engine Advertising
- Embrace a new paradigm: Search!
- Natural Search Optimization
- Email Marketing
- Web Development
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